Comments on: Yellow Pages vs. Search Marketing http://www.justinblase.com/yellow-pages-vs-search-marketing Online marketing by means of SEO, Local marketing, PPC, social media and more Tue, 28 Jun 2011 17:50:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: David Jenyns http://www.justinblase.com/yellow-pages-vs-search-marketing/comment-page-1#comment-1146 David Jenyns Tue, 17 May 2011 18:50:31 +0000 http://www.justinblase.com/?p=118#comment-1146 There's also sense of control over what people want to see when they are looking for information. Online users are offered with more options and choices, something that Yellow Pages has certain limitations over. Here's some information that we got when we did a random survey months ago. Q1. How often do you use the print version of the Yellow Pages? 7.69% use it regularly 23.08% once a month 15.38% once a year 53.85% never use it Q2. How do you search for products and services you’re looking for? 92.86% use Google.com 7.14% use Yellow Pages Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.” Q3. How often do you use Google? 100% use Google.com everyday Respondent Quote: “If I need information I go straight to Google.” Google still has the crown, while Yellow Pages goes down in the eyes of the online users. :) Thanks for sharing the video. :) Cheers, Dave There’s also sense of control over what people want to see when they are looking for information. Online users are offered with more options and choices, something that Yellow Pages has certain limitations over.

Here’s some information that we got when we did a random survey months ago.

Q1. How often do you use the print version of the Yellow Pages?

7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it

Q2. How do you search for products and services you’re looking for?

92.86% use Google.com
7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Q3. How often do you use Google?

100% use Google.com everyday

Respondent Quote: “If I need information I go straight to Google.”

Google still has the crown, while Yellow Pages goes down in the eyes of the online users. :) Thanks for sharing the video. :)

Cheers,
Dave

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