Justinblase.com

A recent study performed by Enquiro Research indicated just how important a top Google ranking is to your search marketing.  The graphic below shows a “heatmap” of an eye tracking study for a google search of “digital cameras”.  Areas of greater intensity (think doppler radar tracking a thunderstorm) indicate where users looked the most.

The graphic clearly shows that searchers give far more attention to the top 3 to 5 listings, with the most focus on listing number one.

(the thick, red, horizontal line indicates the fold – the point at which users need to scroll down to view content that appears lower on the page)

This graphic shows that a lot of of attention is also given to the entire page title and page description of the listing in the number one spot indicating that a well written title and a description that includes relevent info along with a call to action can go a long way to driving targeted traffic to your site.

While pay per click advertising can provide another great avenue for delivering quality traffic to your website, this graphic shows how much more attention users give to organic results over sponsored results in the right column.

Keep in mind, this study is based on one particular search term (digital cameras) and it’s hard to say if these patterns would be consistent with all searchers and search terms.

Do you have questions about how to increase your site’s organic rankings?  E-mail me!