Things Are Cookin’ With Google Social Search

I just noticed this tonight, but I haven’t logged onto the old laptop in a while – so I can’t confirm how recent of a development this really is. I am seeing this on both Firefox for my laptop and Safari on my iPad.

When logged into a Google account, search engine results for Twitter and LinkedIn (exact match search) are now also displaying a few small clickable avatars of people in your network, along with a clickable user name link.

Social Results From Twitter

Twitter Social Search Google SERP

Social Results From LinkedIn

LinkedIn Social Search Google SERP

Don’t Type It Wrong Though…



Observations

  1. This is only triggered when logged into a Google account (for me anyway)
  2. These social results only appear if I search for the site name itself.  They don’t appear if I include other words, or include a space in LinkedIn as shown above.


Questions I Don’t Have Time To Find Answers For Before Bed

  1. Is there an authority factor at play with those social connections chosen to be displayed?
  2. What’s going on from a rich snippet standpoint (if anything) on Twitter and LinkedIn’s end?
  3. What other social sites are showing up in these social results?




Sphinn

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