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Posts Tagged ‘phone books’

For decades now, businesses both small and large have spent a significant portion of their marketing budget on listings in print directories like the Yellow Pages. Over the years,  it has proven to be an effective method of advertising as many consumers turned to phone book directories to get in touch with service providers.

Over the past few years however, many business have stopped renewing advertising in the directories due to lack of effectiveness, and it’s really quite easy to understand why when you take a look at how Yellow Pages advertising stacks up in terms of effectiveness vs. online marketing via paid search or organic search engine optimization.   Read more...