Justinblase.com

Posts Tagged ‘organic rankings’

In the current search engine marketing climate, it’s no secret that a large number of relevant (or semi relevant) external links pointing back to your website can help give you a leg up in organic search engine rankings.

Unfortunately, it’s not exactly easy to secure a large enough number of relevant links, so creativity is a must if you plan to edge out your competitors in organic search rankings.   Read more...

For decades now, businesses both small and large have spent a significant portion of their marketing budget on listings in print directories like the Yellow Pages. Over the years,  it has proven to be an effective method of advertising as many consumers turned to phone book directories to get in touch with service providers.

Over the past few years however, many business have stopped renewing advertising in the directories due to lack of effectiveness, and it’s really quite easy to understand why when you take a look at how Yellow Pages advertising stacks up in terms of effectiveness vs. online marketing via paid search or organic search engine optimization.   Read more...

The three most common meta tags that are used in web development are the title, keywords and description tags.  Over the course of the last decade there has been a lot of variation in the emphasis placed on each of these tags from a search engine optimization standpoint.

There still seems to be a little bit of confusion around the topic, so here is a breakdown of how the 3 most common meta tags impact search engine rankings at the time of this posting.

.   Read more...

A recent study performed by Enquiro Research indicated just how important a top Google ranking is to your search marketing.  The graphic below shows a “heatmap” of an eye tracking study for a google search of “digital cameras”.  Areas of greater intensity (think doppler radar tracking a thunderstorm) indicate where users looked the most.

The graphic clearly shows that searchers give far more attention to the top 3 to 5 listings, with the most focus on listing number one.

(the thick, red, horizontal line indicates the fold – the point at which users need to scroll down to view content that appears lower on the page)   Read more...