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Posts Tagged ‘online lead generation’

Online businesses (the smart ones anyway) have been tracking clicks for several years.  The information provided by common analytics applications allows companies to not only understand where their visitors are coming from and what they are doing upon arrival, it provides webmasters a deeper understanding of opportunities for improvement and lends insight to strategies that are currently effective.

Tracking conversions online is simple with common, out of the box analytics packages like Google Analytics if you are lucky enough to define your conversion as an e-commerce purchase or visit to a particular website page… but if the goal of your site is to generate a phone call, unfortunately it’s not as easy to track.   Read more...

Hundreds of thousands of small business owners are once again finding themselves at a crossroad and are questioning the effectiveness of having a website.  10 years ago (or 5 years ago if you are here in South Dakota) many small businesses decided to establish an online presence primarily because everyone was doing it.

Unfortunately, 99% of businesses simply posted an online version of a promotional brochure and haven’t touched the site in years.

These small business owners still tend to question the effectiveness of online marketing due to the lack or performance in their “web 1.0″ website.  In the current economic climate, it’s unfortunate that more companies don’t understand the value of online marketing due to it’s low cost and high potential returns.   Read more...