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Posts Tagged ‘number one google ranking’

A recent study performed by Enquiro Research indicated just how important a top Google ranking is to your search marketing.  The graphic below shows a “heatmap” of an eye tracking study for a google search of “digital cameras”.  Areas of greater intensity (think doppler radar tracking a thunderstorm) indicate where users looked the most.

The graphic clearly shows that searchers give far more attention to the top 3 to 5 listings, with the most focus on listing number one.

(the thick, red, horizontal line indicates the fold – the point at which users need to scroll down to view content that appears lower on the page)   Read more...