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Posts Tagged ‘local search marketing’

I posted earlier today about the variety of service area options in Google Places and wanted to follow up with a few more observations I came across while tinkering.  It relates to a questions I raised in regards to whether or not it is more advantageous to set a service area radius or to choose “serviceable cities” when inputting your settings in the service area options.

Observation #1

The farthest away one can set their service area radius  is 625 miles.  I have tried this under a few different business listings across a couple different industries and was unable to find any fluctuation here.

Observation #2

It seems to be pretty “wide open” if you decide to list your areas served. The below image displays a service area map in which over 20 locations around the United States were selected.



It’s interesting that there is an ability to go well beyond this 625 mile limit set by the service radius option (in fact, for the hell of it I played around with international cities – and they were also included on my map) – my gut says trying to extend beyond this 625 mile listing is probably a waste of time.

Since Google added the ability for businesses to add a service area option to the map on their Place Page, there have been many questions about whether or not they are more effective than the traditional options.  Along with this, many (all) people are also wondering how this update may translate into additional visibility for the Place Pages of their businesses.

Unfortunately I don’t have the time or data to make any claims – but there are a few observations worth noting.   The below images offer a breakdown of the multiple service area options available to users:

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These last 3 days Google has done a lot to help confirm what most search marketers have been thinking for a long time, local marketing seems to be a large part of the future of Google (which in turn makes it a top priority for all who want to continue to succeed in search marketing).

This all really comes as no surprise to most folks, but they have really opened the gates this week, further cementing the fact that local marketing is here to stay.

Let’s take a quick look at how the last few days played over on the Google Local Places front:   Read more...