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Posts Tagged ‘google rankings’

In the current search engine marketing climate, it’s no secret that a large number of relevant (or semi relevant) external links pointing back to your website can help give you a leg up in organic search engine rankings.

Unfortunately, it’s not exactly easy to secure a large enough number of relevant links, so creativity is a must if you plan to edge out your competitors in organic search rankings.   Read more...

I decided to write this blog post today due to the number of e-commerce site owners I have worked with that are not aware of the benefits involved with utilizing product data feeds to increase site visibility.  Not only is data feed marketing an excellent way to get your brand in front of more eyeballs, it’s generally quite inexpensive and easy to setup and manage.

A data feed is a file (commonly in xml, csv, or other format) that allows you to easily upload your site’s entire product inventory to online shopping portals or comparison engines.  A few example of these type of sites include Google Product Search (Google Base), Yahoo! Shopping, Shopzilla, PriceGrabber, Shopping.com, ShopLocal, Gift.com and more.   Read more...

For decades now, businesses both small and large have spent a significant portion of their marketing budget on listings in print directories like the Yellow Pages. Over the years,  it has proven to be an effective method of advertising as many consumers turned to phone book directories to get in touch with service providers.

Over the past few years however, many business have stopped renewing advertising in the directories due to lack of effectiveness, and it’s really quite easy to understand why when you take a look at how Yellow Pages advertising stacks up in terms of effectiveness vs. online marketing via paid search or organic search engine optimization.   Read more...

The three most common meta tags that are used in web development are the title, keywords and description tags.  Over the course of the last decade there has been a lot of variation in the emphasis placed on each of these tags from a search engine optimization standpoint.

There still seems to be a little bit of confusion around the topic, so here is a breakdown of how the 3 most common meta tags impact search engine rankings at the time of this posting.

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