Posts Tagged ‘google rankings’

Google Results Including KML Files & Custom Map Results

This past Thursday, May 6th I noticed the inclusion of 2 KML files and a custom Google Map in the universal search results for my name. I’m not sure of the exact date this change took place, but it seems to have been on either last Wednesday or Thursday.

There are currently 2 KML files on page one and a custom Google Map on page two. As you will see on the image below, the first KML file is hosted on justinblase.com and the second KML file is from a Google custom map I created.

Google Gives A New Reason To Participate In Forum Discussions

forum-posts-in-google-resultsOver the last couple years Google has been moving more towards a universal search model that provides searchers more diverse results than simply listings for related static pages on the web.  Over the course of the last year and a half you have probably noticed YouTube videos, Google Shopping results, book results, blog posts and many more different types of results returned for certain search queries.

The most recent addition to Google search engine results pages is related forum posts.  Google introduced these types of results on September 30, 2009.  For certain types of search phrases, you may now find a series of recent (or in some cases not so recent) forum posts.

Google Adds Named Anchors To Search Snippets

google-search-snippetsGoogle announced today that it has added an enhancement to the seach snippet that is displayed to users on search engine results pages.  Prior to today, search snippets were only comprised of the META description provided by webmasters, a snippet randomly taken off the page by Google, or a combination of both.

From today on, seach snippets on results pages can also include named anchors in a contextual text link format to help users jump directly to specific locations on the page rather than always being taken to the top of the page and being forced to scroll through all of the page content in order to locate the desired information.

Is Your Site Structured To Take Advantage Of First Link Priority?

first-link-priorityThere is some debate amongst the professional SEO community as to whether or not “first link priority” is or is not observed by Google.  For those of you that are unfamiliar to “first link priority”, it relates to observations made by several SEOs over the past year and a half that claim Google places a higher level of “importance” on the very first link it crawls on a page. (You may notice the anchor text of the first link on this blog is ‘home’…. not exactly what I should be targeting with this blog… but oh well, this is just for fun)