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Posts Tagged ‘google base’

Several months ago I wrote about the missed opportunity of many online store owners by not taking advantage of Google Base to upload their store inventory and optimizing for inclusion in Google product search (and more importantly in the Shopping results embedded in the Google universal search results).

The face of Google universal search has been in a constant state of change for several years now… but with the integration of real time search, local search, video, forum discussions, images and more over the last couple years – it has become clear to savvy Internet marketers that you must strike when the iron is hot.   Read more...

I decided to write this blog post today due to the number of e-commerce site owners I have worked with that are not aware of the benefits involved with utilizing product data feeds to increase site visibility.  Not only is data feed marketing an excellent way to get your brand in front of more eyeballs, it’s generally quite inexpensive and easy to setup and manage.

A data feed is a file (commonly in xml, csv, or other format) that allows you to easily upload your site’s entire product inventory to online shopping portals or comparison engines.  A few example of these type of sites include Google Product Search (Google Base), Yahoo! Shopping, Shopzilla, PriceGrabber, Shopping.com, ShopLocal, Gift.com and more.   Read more...