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Posts Tagged ‘google adwords’

For decades now, businesses both small and large have spent a significant portion of their marketing budget on listings in print directories like the Yellow Pages. Over the years,  it has proven to be an effective method of advertising as many consumers turned to phone book directories to get in touch with service providers.

Over the past few years however, many business have stopped renewing advertising in the directories due to lack of effectiveness, and it’s really quite easy to understand why when you take a look at how Yellow Pages advertising stacks up in terms of effectiveness vs. online marketing via paid search or organic search engine optimization.   Read more...

Hundreds of thousands of small business owners are once again finding themselves at a crossroad and are questioning the effectiveness of having a website.  10 years ago (or 5 years ago if you are here in South Dakota) many small businesses decided to establish an online presence primarily because everyone was doing it.

Unfortunately, 99% of businesses simply posted an online version of a promotional brochure and haven’t touched the site in years.

These small business owners still tend to question the effectiveness of online marketing due to the lack or performance in their “web 1.0″ website.  In the current economic climate, it’s unfortunate that more companies don’t understand the value of online marketing due to it’s low cost and high potential returns.   Read more...