Posts Tagged ‘directory submission’

The Importance Of Diversifying Backlink Strategies

diversify-backlinksIn the current search engine marketing climate, it’s no secret that a large number of relevant (or semi relevant) external links pointing back to your website can help give you a leg up in organic search engine rankings.

Unfortunately, it’s not exactly easy to secure a large enough number of relevant links, so creativity is a must if you plan to edge out your competitors in organic search rankings.

The Skinny On Directory Submissions

google-spamMatt Cutts recently shared a video he made in response to a question he received from someone who asked if Google views directory submissions to paid directories as paid links (which generally results in penalties from the big G).

To get to the meat & potatoes of his response… he said that there are certain factors that differentiate a “paid link” from a legitimate directory link.  The main factors he mentioned are how much the directories charge to submit to them, whether submissions are reviewed resulting in poor quality sites being rejected and their policies on anchor text.