Is Your E-commerce Site Taking Advantage Of Data Feeds?

September 3rd, 2009 | Author: Justin

data-feeds I decided to write this blog post today due to the number of e-commerce site owners I have worked with that are not aware of the benefits involved with utilizing product data feeds to increase site visibility. Not only is data feed marketing an excellent way to get your brand in front of more eyeballs, it’s generally quite inexpensive and easy to setup and manage.

A data feed is a file (commonly in xml, csv, or other format) that allows you to easily upload your site’s entire product inventory to online shopping portals or comparison engines. A few example of these type of sites include Google Product Search (Google Base), Yahoo! Shopping, Shopzilla, PriceGrabber, Shopping.com, ShopLocal, Gift.com and more. Read more...