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Posts Tagged ‘botw’

Matt Cutts recently shared a video he made in response to a question he received from someone who asked if Google views directory submissions to paid directories as paid links (which generally results in penalties from the big G).

To get to the meat & potatoes of his response… he said that there are certain factors that differentiate a “paid link” from a legitimate directory link.  The main factors he mentioned are how much the directories charge to submit to them, whether submissions are reviewed resulting in poor quality sites being rejected and their policies on anchor text.   Read more...