Improving Your Shopping Cart Abandonment Rate

July 2nd, 2009 | Author: Justin

According to an e-tailing group survey, nearly 60% of e-commerce retailers in the United States are experiencing shopping cart abandonment rates over over 20% so far in 2009.

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Another study performed by Paypal and ComScore found that 45% of online shoppers in the United States abandoned goods in shopping carts multiple times over a three week period. The study also found that the average cost of abandoned goods in each shopping cart totaled $109.