Justinblase.com

Posts Tagged ‘a/b testing’

Is your company website using a website analytics program to track vital visitor statistics?  I sure hope so… but unfortunately many business owners have never been advised of the benefits related to tracking this information.

There are many different  reasons every website owner should be utilizing an analytics package… here are just a few of the big ones:

1.  It shows you what works, and what doesn’t work

By tracking website visitor information such as number of website visitors, amount of time spent on each individual page,  and the exact keywords visitors searched for to find your website you are able to learn a good deal of information about what works.   Read more...

According to an e-tailing group survey, nearly 60% of e-commerce retailers in the United States are experiencing shopping cart abandonment rates over over 20% so far in 2009.

Another study performed by Paypal and ComScore found that 45% of online shoppers in the United States abandoned goods in shopping carts multiple times over a three week period.  The study also found that the average cost of abandoned goods in each shopping cart totaled $109.

The Main Reasons For Shopping Cart Abandonment According To The Study

  Read more...

• High Shipping Costs: 46%
• Wanted to comparison shop: 37%

According to Avinash Kaushik, the average conversion rate for websites in the United States is 1.74%.  Of course, depending on the products you are selling and the niche you are marketing to, conversion rates will vary greatly.

A site that sells flowers may see a conversion rate as high as 30% while a site offering cell phone ringtones may be happy with a conversion rate of 0.2%.

.

.   Read more...

The Top 10 Online Retailers By Conversion for April 2009

1. ProFlowers 42.8%
2. Vitacost.com 28.9%
3. Office Depot 25.0%
4. MetroStyle 24.5%
5. Woman Within 23.0%