Online Marketing Strategies

It doesn’t matter if your site is an e-commerce storefront with 10,000 items or a one page static website dedicated to your love of vintage pencil sharpeners (I know you are out there somewhere… call me!) there are countless methods of site promotion, and there are right and wrong ways to do all of them.

In the last 12 years I have developed and marketed dozens of successful websites utilizing the following marketing strategies:

• blogging
• social media marketing
• social bookmarking
• datafeed marketing
• pay per click (Adwords, Yahoo! Search Marketing, Bing)
• affiliate programs
• video marketing
• podcasting
• RSS
• engraving a site logo into the bottom of a  flip flop sandal and walking on a beach all day long leaving the imprint in the sand for others to see (you will have to fly me to a nice beach for this one)

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Search Engine Optimization

Does your site need more traffic?  Tired of being stuck on page two or worse?  I can take care of that for you.  Ranking high organically for key search terms is the BEST way to deliver highly targeted traffic to your site for the long term.  What are the best visitor’s to get to your site?  The one’s that are searching for exactly what you have to offer.

Whether you know the exact keywords you want to rank for or are still having your site developed, I provide:

• keyword research to ensure the proper keywords are targeted
• on site optimization (things that need to be done on your website to aid in optimization)
• off site optimization (by far the most important aspect of SEO)
• reporting & analytics so you know exactly how well each keyword is performing for your site

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Website Conversion Optimization

You can get all the traffic in the world, but if your visitors aren’t completing your site’s goals (whether that be making a purchase, signing up for your mailing list, calling your office, etc.) what’s the point?

My expertise in understanding web analytics, testing and Internet user behavior trends has increased site conversion rates by as much as 1200%.

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