Can QR Codes Be The Next Big Think For Real Estate Marketing?

I’ve been playing with QR codes for the last couple weeks after my first introduction to a Droid Eris by a colleague of mine.  Any smart phone with a barcode scanning app or a qr code reader can simply open the app, point their device at the code and the app will automatically do whatever the “bar code like image” tells it to. I was thinking about ways to play with these, and while... [Read more]

This Is How I Spent My Day Off Yesterday

Yesterday I decided to take a well deserved day off. As some of you may or may not know I have made a decision to move to the Twin Cities area to work as a consultant for the Web Advantage team at FindLaw.com. I checked my daily “to do” list yesterday and had a couple small tasks that were finished before 9:00 am. I then had the whole house to myself until noon, so I figured it was a... [Read more]

Google Discussing Making AJAX Crawlable

Today the search giant Google began discussing ways in which it can begin crawling Ajax based websites.  This would be a welcomed change for webmasters that are forced to choose between the usability benefits of an Ajax based site and the necessity of sticking to website designs and functions that are more search engine friendly. There are some challenges that Google would be faced if this were to... [Read more]

Google Gives A New Reason To Participate In Forum Discussions

Over the last couple years Google has been moving more towards a universal search model that provides searchers more diverse results than simply listings for related static pages on the web.  Over the course of the last year and a half you have probably noticed YouTube videos, Google Shopping results, book results, blog posts and many more different types of results returned for certain search queries. The... [Read more]

Are You Tracking Phone Call Leads From Your Website?

Online businesses (the smart ones anyway) have been tracking clicks for several years.  The information provided by common analytics applications allows companies to not only understand where their visitors are coming from and what they are doing upon arrival, it provides webmasters a deeper understanding of opportunities for improvement and lends insight to strategies that are currently effective. Tracking... [Read more]

Google Adds Named Anchors To Search Snippets

Google announced today that it has added an enhancement to the seach snippet that is displayed to users on search engine results pages.  Prior to today, search snippets were only comprised of the META description provided by webmasters, a snippet randomly taken off the page by Google, or a combination of both. From today on, seach snippets on results pages can also include named anchors in a contextual... [Read more]

We Don’t Care About Keyword META Tags – Google

Most folks involved with search engine optimization have had a hunch for a couple years now that Google doesn’t give much weight to the Keyword META tags.  In a recent video by Matt Cutts, Google’s voice in search engine optimization matters, it was stated that Google does not use the keyword META tags at all when ranking pages. Keep in mind, there are other search engines that may…... [Read more]

Is Your Site Structured To Take Advantage Of First Link Priority?

There is some debate amongst the professional SEO community as to whether or not “first link priority” is or is not observed by Google.  For those of you that are unfamiliar to “first link priority”, it relates to observations made by several SEOs over the past year and a half that claim Google places a higher level of “importance” on the very first link it crawls... [Read more]